Data privacy

Data Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Not providing it will have no consequences. This only applies if no other information is provided in the subsequent processing operations.
‘Personal data’ is any information relating to an identified or identifiable natural person.

Server log files

You can visit our websites without providing any personal information. Every time you access our website, usage data is transmitted through your internet browser and stored in server log files. The data stored includes, for example, the name of the page accessed, the date and time of access, the amount of data transferred and the requesting provider. These data are used solely to ensure the smooth operation of our website and to improve our services. It is not possible to assign these data to a specific person.

Collection and processing when using the contact form

When you use the contact form, we only collect your personal data (name, email address, message text) to the extent that you have provided it. The data processing is for the purpose of establishing contact. By sending your message, you consent to the processing of the transmitted data. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent.
You can withdraw your consent at any time by contacting us without affecting the legality of the processing carried out on the basis of the consent until the withdrawal. We use your email address only to process your request. Your data will be deleted afterwards, unless you have consented to further processing and use.

Customer account

When you open a customer account, we collect your personal data in the scope given there. The data processing is for the purpose of improving your shopping experience and simplifying the order process. The processing is carried out on the basis of Art. 6 (1) lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and use of personal data for orders

When you submit an order, we only collect and use your personal data to the extent necessary to fulfil and process your order and to process your enquiries. The provision of data is necessary for the conclusion of the contract. Failure to provide it will result in the contract not being concluded. The processing is carried out on the basis of Art. 6 (1) lit. b GDPR and is necessary for the fulfilment of a contract with you. Your data will not be passed on to third parties without your explicit consent. The only exceptions to this are our service partners, who we need to fulfil the contractual relationship or service providers we use to process an order. In addition to the recipients named in the respective clauses of this data protection declaration, these are, for example, recipients of the following categories: shipping service providers, payment service providers, merchandise management service providers, service providers for order processing, web hosts, IT service providers and dropshipping dealers. In all cases, we strictly observe the legal requirements. The extent of the data transfer is kept to a minimum.

Use of the email address for sending newsletters

We use your email address independently of the contract processing exclusively for our own advertising purposes for sending the newsletter, provided that you have expressly agreed to this. The processing will be carried out on the basis of art. 6 (1) lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the legality of the processing carried out with your consent up to the withdrawal. To do so, you can unsubscribe from the newsletter at any time using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list.

Your data will be forwarded to an e-mail marketing service provider as part of an order processing. It will not be forwarded to any other third parties.

Use of the e-mail address for sending direct mail

We use your e-mail address, which we have received in the context of the sale of a product or service, for the electronic transmission of advertising for our own products or services that are similar to those you have already purchased from us, provided that you have not objected to this use. The provision of the e-mail address is required for the conclusion of the contract. Failure to provide it means that no contract can be concluded. The processing is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in direct advertising. You can object to this use of your email address at any time by notifying us. You can find the contact details for lodging an objection in the imprint. You can also use the link provided for this purpose in the advertising email. We will not charge you for this other than the transmission costs according to the basic rates.

Forwarding of the e-mail address to shipping companies for information on the shipping status

We will forward your e-mail address to the transport company as part of the contract processing, provided that you have expressly agreed to this in the order process. The purpose of the forwarding is to inform you by e-mail about the shipping status. The processing is carried out on the basis of Art. 6 (1) lit. a DSGVO with your consent. You can withdraw your consent at any time by contacting us or the transport company without affecting the legality of the processing carried out with your consent up to the withdrawal.

Use of digital means of payment

The data controller has integrated the payment modules of the provider Mollie B.V. (Keizersgracht 126, 1015 CW Amsterdam, Netherlands) into this website. Mollie is a payment institution that enables cashless payment for products and services on the internet.
This enables a merchant to deliver goods, services or downloads to the customer immediately after the order. 
The personal data exchanged with Mollie includes first name, last name, address, email address, IP address, telephone number, or other data necessary for payment processing. The transmission of the data is aimed at payment processing. 

The applicable data protection provisions of Mollie may be retrieved under https://www.mollie.com/de/privacy.

Use of PayPal

All PayPal transactions are subject to the PayPal Data Privacy Statement. This can be found at https://www.paypal.com/ch/legalhub/privacy-full

Identity and credit checks when selecting the payment method ‘Invoice for PRIVATE customers via Klarna’

If you choose one of the payment options from our partner Klarna Bank AB (Sveavägen 46, 111 34 Stockholm), you will be asked during the order process to consent to the transmission of the data required for the processing of the payment and an identity and credit check to Klarna. If you give your consent, your data (first and last name, street, house number, postcode, city, date of birth, telephone number and, when purchasing by direct debit, the account details provided) and the data relating to your order will be transmitted to Klarna. 
For the purpose of its own identity and credit check, Klarna Bank AB or partner companies commissioned by Klarna Bank AB transmit data to credit reference agencies (credit reference agencies) and receive information from them, as well as, if applicable, credit information based on mathematical-statistical procedures, in the calculation of which, among other things, 

Detailed information on this and on the credit reference agencies used can be found in the data protection provisions of Klarna Bank AG: 
https://cdn.klarna.com/1.0/shared/content/legal/terms/de-CH/privacy
Furthermore, Klarna Bank AG uses third-party tools to detect and prevent fraud if necessary. Data obtained with these tools may be stored in encrypted form with third parties so that they can only be read by Klarna. This data is only used if you select a payment method from our cooperation partner Klarna Bank AB; otherwise, the data is automatically deleted.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user visits a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is visited again. We use cookies to make our services more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after you have left our site and to offer you services. Some of our website functions cannot be offered without the use of cookies. These require that the browser be recognised even after a page change.

We also use cookies on our website for the purpose of analysing the surfing behaviour of our site visitors.

Furthermore, we use cookies for the purpose of subsequently addressing site visitors on other websites with targeted, interest-based advertising.

The processing is carried out on the basis of § 15 (3) TMG and Art. 6 (1) lit. f DSGVO out of the legitimate interest in the above-mentioned purposes.
The data collected from you in this way is pseudonymised by technical precautions. It is therefore no longer possible to assign the data to your person. The data will not be stored together with other personal data about you.
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Art. 6 (1) f DSGVO.
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can prevent the storage of cookies and transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent.
The following links will show you how to manage cookies (including how to disable them) in the most popular browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Use of Google Analytics

Our website uses the web analysis service Google Analytics from Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). The data processing is used for the purpose of analysing this website and its visitors. Google will use this information on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage for the website operator. The IP address that your browser transmits within the scope of Google Analytics will not be associated with any other data held by Google.
Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookies about your use of this website is usually transferred to a Google server in the USA and stored there. IP anonymisation is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. Your data may be transmitted to the US. The European Commission has issued an adequacy decision for data transfers to the US. Processing is carried out on the basis of Article 6(1)f of the GDPR due to our legitimate interest in the needs-based and targeted design of the website. On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out on the basis of Article 6(1) f) GDPR.
You can prevent the storage of cookies by selecting the appropriate technical settings on your browser software; however, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. Furthermore, you can prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to Google, and the processing of these data by Google, by downloading and installing the browser plugin available at the following link [https://tools.google.com/dlpage/gaoptout?hl=de]. To prevent data collection by Google Analytics across devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must opt out on all systems and devices used for this to be fully effective. Clicking here sets the opt-out cookie: disable Google Analytics.
For more information on terms of use and data protection, please visit https://www.google.com/analytics/terms/de.html or https://www.google.de/intl/de/policies/.

Use of the remarketing or ‘similar target groups’ function of Google Inc.

We use the remarketing or ‘similar target groups’ function of Google Inc. on our website. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). This function is used to analyse visitor behaviour and interests.
Google uses cookies to analyse your use of the website, which forms the basis for creating interest-based ads. The cookies are used to record visits to the website and anonymised data on the use of the website. Personal data of visitors to the website is not stored. If you subsequently visit another website in the Google Display Network, you will see ads that are highly likely to include previously accessed product and information areas.
Your data may also be transmitted to the USA. The European Commission has passed an adequacy decision for data transfers to the USA.
The processing is carried out on the basis of Article 6(1)f of the GDPR due to our legitimate interest in addressing visitors to the website with targeted advertising by placing personalised, interest-based ads for visitors to the provider's website when they visit other websites in the Google Display Network.
On grounds relating to your particular situation, you have the right to object at any time to this processing of personal data concerning you and carried out in accordance with Article 6(1) point (f) GDPR.
To do this, you can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de
Alternatively, you can disable the use of cookies by third parties by visiting the opt-out page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and following the opt-out instructions provided there.
For more information about Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/

Use of Google Adwords Conversion Tracking

We use the online advertising programme ‘Google AdWords’ on our website and, in this context, conversion tracking (evaluation of visitor actions). Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; ‘Google’). When you click on an ad placed by Google, a cookie for conversion tracking is placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, we and Google can recognise that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. This means that there is no way that cookies can be tracked across the websites of AdWords customers.
The information obtained using the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any information that could be used to personally identify users. The processing is carried out on the basis of Article 6(1)(f) GDPR due to our legitimate interest in targeted advertising and analysing the impact and efficiency of this advertising.
You have the right to object, on grounds relating to your particular situation, at any time to this processing of personal data concerning you and carried out on the basis of Article 6(1)(f) GDPR.
To do this, you can prevent the storage of cookies by selecting the appropriate technical settings on your browser software. However, we would like to point out that in this case you may not be able to use all the functions of this website to their full extent. You will then not be included in the conversion tracking statistics.
Furthermore, you can disable personalised advertising for you in the Google advertising settings. You can find instructions for this at https://support.google.com/ads/answer/2662922?hl=de. You can also disable the use of cookies by third parties by accessing the deactivation page of the Network Advertising Initiative at https://www.networkadvertising.org/choices/ and implementing the further opt-out information mentioned there.
Further information and Google's privacy policy can be found at: https://www.google.de/policies/privacy/

Social Plugins

Our websites use social plugins, e.g. from Facebook, Twitter or Google+. The plugins are marked with the logo of the provider and can be, for example, ‘Like’ buttons or a Twitter or Google+ button.
When you access our website pages that contain such a plug-in, your browser establishes a direct connection with the provider's computers. The content of the plug-in is transmitted directly from the provider's site to your browser and integrated into the website page by it. By integrating the plug-in, the provider receives the information that you have accessed our website. If you are logged in to the provider at the same time, the provider can assign the visit to your profile. If you interact with the plugins – for example, by clicking the ‘Like’ button or posting a comment – the corresponding information is transmitted directly from your browser to the provider and stored there.
If you do not want the provider to collect data about you via our website, you must log out of the provider before visiting our website. Even when you are logged out, the providers collect anonymised data via the social plugins and set a cookie for you. This data can be assigned to your profile if you log in to the provider at a later time.

If a login via a social login service – e.g. Facebook Connect – is offered, data is exchanged between the provider and our website. With Facebook Connect, for example, this could be data from your public Facebook profile. By using such login services, you consent to the data transfer.
The purpose and scope of the data collection and the further processing of your data by the provider, as well as your rights and setting options for protecting your privacy, can be found in the providers' data protection information.

Facebook Ireland Ltd. or Facebook Inc.: http://de-de.facebook.com/policy.php
Google Inc.: http://www.google.de/intl/de/privacy/plusone/
Twitter Inc.: http://twitter.com/privacy

If you do not want the providers to collect data about you via these cookies, you can select the ‘Block third-party cookies’ function in your browser settings. The browser will then not send any cookies to the server for embedded content from other providers. However, this setting may also cause other functions of our website to no longer work.

Duration of storage

After complete processing of the contract, the data is initially stored for the duration of the warranty period, then in accordance with legal, in particular tax and commercial, retention periods and then deleted after the deadline, unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights according to Art. 15 to 20 GDPR: Right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
In addition, according to Art. 21 (1) GDPR, you have the right to object to processing based on Art. 6 (1) f GDPR, as well as to processing for the purposes of direct marketing.

Please contact us if you wish to do so. You can find our contact details in our imprint.